Ad Tags: Dependable Solutions for Online Marketing

Learn about and understand the basics of ad tagging.

A web-based advertising guru defines ad tags as “portions of HTML (Hyper Text Markup Language) or JavaScript Codes placed in source codes of web pages by web developers through the Ad Server.” An additional explanation says the ad tag is the vehicle or method that can ease gathering and disclosure of data between a particular site and technologies used. In fact, numerous Internet marketers own a tag or several tags that can be included in clients’ websites. These will allow them to make use of their technologies for the implementation of digital marketing campaigns. Websites can integrate ad tags for data collection control, speed, data quality, and transparency.

Why Use Ad Tags?

First and foremost, the ad tag enables web-based advertisers to spin content (regardless of number) at any given time within their respective Ad Servers. This facilitates fast and effortless performance optimization.

  • Publishers incorporate ad tags in websites to sell advertising space.
  • Advertisers utilize ad tags to point the browser to specific images.
  • Ad servers make use of these tags to reposition ad calls (requests made by clients to the server for an advertisement). These can be publisher ID, location, size, and browser cookies.
  • These tags are useful for providers of third-party data since these can accumulate information regarding users.

Tags generally have the same configuration. These are requests for particular size and format of content from a certain Uniform Resource Locator (URL). It can be another tag or creative content. It can be simple and concise (ad call info is kept in the server where the URL is directed) or lengthy and complex (ad call info is within the tag).

online marketing

System in Tag Management

An effective system in tag management helps the online marketer to manage vendor tags methodically with a single code and automatic web interface. According to experts, there are advantages in using a Tag Management System. Some of these include:

  • Enhanced Website Performance – The solo line of code rather than multiple tags reduces page load time significantly. This affects client satisfaction as well as conversion rates positively.
  • Greater than before Marketing Efficiency – Online marketers can launch selling campaigns efficiently and promptly. This optimizes results right away. Meanwhile, web analytics specialists can replace variables immediately without waiting for development phases in Internet technology.
  • Minimal Costs – An appropriate Tag Management System definitely leads to lower operational costs.
  • Security for Privacy of Consumers – TMS espouses geo-based compliance for privacy of consumers. Thus, organization can comply with specific laws in any country without difficulty.

Web-based marketing strategies have progressed extensively during the last 10 years or so. In the case of ad tags, these have proven to be essential to different functions such as affiliate marketing or web analytics. Tags can be convenient but care should be exercised to avoid issue in deployment and management. Interactive ad tags are all over the place but it is important to understand the technical stuff and how it really works.

Watch the Video on Online Marketing