The Internet has made it easy to communicate with far-flung loved ones, conduct business and learn new skills. Unfortunately, it has also given scammers a broader avenue for perpetuating misdeeds. Fortunately, there are solutions to this growing problem. Learn how geotargeting can help prevent online advertising fraud by reading below.
Advertising fraud in the world-wide web has become rampant. Sadly, it has affected business operations and profitability of many online enterprises. There are several ways to address this problem and reduce the occurrence of fraudulent transactions in the Internet. One of these solutions is to use Geotargeting to prevent online advertising fraud.
Strategy of Internet Marketers
The truth is numerous web marketers have already adopted the strategy of Geotargeting to look for particular audiences and direct their internet marketing campaigns on target clientele. Recent research showed that geotargeted ads maintain between 30 and 40 percent advantage more than non-targeted advertisements. Some data companies even forecasted a substantial increase in Internet advertising to some extent as a result of geotargeting. One good thing about Geotargeting is its capacity to detect online scams.
Using Geotargeting to prevent online advertising fraud is a trade-off for online entrepreneurs and web marketing experts. There is a geotargeting feature that provides users with a map so you can clearly pinpoint the exact location of parties engaged in your marketing campaigns. Activities that take place beyond targeting requirements would most likely be falsified.
Discovering Internet Scams
A lot of Internet firms as well as payment processing service providers employ Geotargeting to prevent online fraud. Through this system, it is possible to identify irregularities in use of credit cards by matching users with the registered shipping addresses or account billing details. Another means of discovering web scams is through the Internet Protocol’s Address wherein postal and area codes stated in billing addresses are checked carefully.
Financial entities such as banks are also capable of preventing unlawful acts by scammers which include Phishing attacks, money laundering or obtaining money illegally and security breaches. Phishing is the act of getting hold of confidential information like credit card details, usernames and passwords through electronic means by pretending to be legitimate entities. These institutions can apply stringent verification measures and pinpoint users’ locations in the process. This is part of Geotargeting to prevent online fraud.
Government agencies and offices, law enforcement officers and corporate security staff make use of geo-locations while conducting investigations. These entities monitor and pursue Internet routes of unscrupulous individuals to stop attacks coming from the same locations in the future.
What is a Geo-Location?
Geo-Location is the method of discovering actual users’ locations through the detection of IP addresses of gadgets connected to the Internet or Global Positioning System (GPS) that has been installed in these devices. This information is very helpful in confirmation of credit cards or the legitimacy of personal transactions.
Proper integration between mobile contrivances and credit cards permit financial facilities to spot precise location of credit card owners. Then, it is possible to calculate the distance between said location where purchases or orders were made and the billing addresses. Such technology facilitates verification of transactions. Yet, banks, credit card firms and financial services providers must still implement rigid privacy rules along with governance measures to ensure privacy and protect information of users.