Proper Use of Geo-Targeting in Social Media Outlets
Ensuring your visibility on social media and sharing relevant content in order to gain more followers and increase brand recognition are important. Equally important is ensuring that your content reaches the right audience. But how can you do that?
Social media can be one of the most cost-effective methods for start-up business owners with limited finances to reach the general public. Innovative Internet marketers have now unraveled the wisdom of combining geo-targeting with social media sites specifically FACEBOOK and TWITTER.
FB facilitates trouble-free targeting of particular audience for a reasonable amount of funds to help increase likes and obtain more clicks leading to websites. The truth is major social media platforms have worked vigorously to create new features in geo-targeting. This is in response to the escalating demand for localized marketing vehicles that will benefit small businesses. Targeted social media initiatives enable these enterprises to avoid conventional and expensive media conduits. Many digital companies say the geo-targeted method of marketing using Facebook delivers quick results. Small-scale start-ups should take advantage of these campaigns.
How it Works
For the leading social sites, ads that you post and promote can get to target audiences through an IP (Internet protocol) address where users log in or the presently listed residence (street, city or state). On FB, it is possible to spell out the geo-targeting measures according to age, location as well as interests. Then, set a spending budget and determine the period or interval of your post. Geo-targeting can also be done by way of promoted ads. Just click the button which says “Promote Business”. You can see this at the upper right of the FB page and select from different options such as boosting the post or promoting the page.
On the other hand, Twitter allows geo-targeting once one creates an advertising campaign. Simply log into your account at www.ads.twitter.com and click the button, “create a new campaign” which is also at the top rightmost corner. There are several options plus a selection that says “help me choose”. It offers various details for every category of campaign. Targeting options include gender, locations, languages, and preferred platforms or mobile devices.
Both sites provide useful information that will guide users through the ad campaign’s progression. It is advisable to come up with several small campaigns for new customers within a locality since this is inexpensive to do so. Compare the outcomes after the campaigns are implemented to determine the best platform that will work well for your enterprise.
Compare FB and TWITTER
It is a well-known fact that Facebook is currently the main outlet of social advertising for businesses that have just started operations. A leading independent market research firm based in New York (eMarketer) disclosed that FB earned $US1.8 billion last year in gross advertising revenues mainly from small enterprises in local markets. Twitter is second to Facebook but it is in the process of expanding its geo-targeting in its ad platform locally and regionally.
Twitter is still trying to put together a strong and comprehensive advertising platform. However, industry observers predict that small-scale business proprietors should allocate budget spend for Twitter ads in the coming years. As a result, these online entrepreneurs need to try out Twitter for geo-targeting purposefully and frequently. Then, it is the time to judge based on the results.